Cell phones take iPod challenge

When Gilles Babinet looks at a cell phone, he sees a music store, an iPod and even a nascent platform for a tiny-screened MTV, reports News.com via Agenda Inc..

"The curly-haired Parisian is the chairman and founder of musiwave, the company that powers Vodafone's new mobile phone music download service, which launched across Europe this week. He's sure that huge numbers of people will eventually find it natural to buy and listen to music on cell phones--but in some countries more than others.

The potential of mobile devices as a music delivery platform is clear. There are hundreds of millions of cell phone owners, particularly in European countries, where penetration rates can be as much 80 percent of the population. That pool represents a vastly larger potential market than the millions of people who use iPods or other MP3 players."

emily | 3:08 PM | Real Music |
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