November 11, 2004
CRBT rings up profitable biz in China
China Daily looks into the success of ringback tones in China.
"Individualized colouring ring back tone (CRBT) has become increasingly popular among young handset users in China, turning this into a lucrative market.
The number of CRBT subscribers in China will hit 22 million by the end of this year, with a total market size of 860 million yuan (US$103.6 million), according to a recent report by leading Chinese market research house Analysys.
China has nearly 300 million mobile phone users. Among CRBT subscribers, 90 per cent are between 16 and 30.
The CRBT business was first introduced to the nation by China Mobile last May and China Unicom followed early this year.
The low charge for CRBTs also paves the way for its popularity. The monthly rental fee is usually only 10 yuan (US$1.20), with the user paying additional fees for each ringtone download.
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