November 9, 2004
Cell phone ring tones put big money on the line
The mobile-music market adds up to roughly $300 million in the United States so far, according to Billboard chart czar Geoff Mayfield, reports the Mercury News.
Four million consumers are said to be "active'' users, meaning they switch their ring tone at least once a month. Tens of millions are "occasional'' users -- those who tend to stick with the same tone for a six-month period. Internationally, the market for ring tones is $3.1 billion.
According to Michael Gartenberg, a technology analyst for Jupiter Research, this trend measures the increasing "personalization of the cell phone. It has become such a part of peoples' lives that the No. 1 thing they want with them when they go out is a cell phone. And the No. 1 thing they want to do when they're outside is make a phone call.''
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