Games poor relation to ring tones

Mobile games are in danger of becoming the poor relation in a fast growing mobile entertainment market. British research firm, Ovum, says they represent only 5 to 20 per cent of the current market for handset 'personalisation. [via The Inquirer].

Ovum claims that ringtones are taking the lion's share of this segment which will be worth $6.5 billion in 2008 - or $9.3 billion if you include callback tunes as well.

The market was worth just $3.2 billion in 2003. However, another British research company, ARC, thinks the market for mobile entertainment in general will be worth a whopping $27 billion in 2008.

emily | 10:53 AM | Random Stats |
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