October 19, 2004
Telecom New Zealand (TNZ) is currently offering a service based on MiRingBack
"Lucent's MiRingBack service adds a new dimension of personalization to the communication experience by allowing users, such as teenagers, freedom to express their individuality, according to a company press release via MocoNews.
It also benefits corporate users by allowing them to play company messages and customized content for their business callers.
Each MiRingBack subscriber can create a wide variety of profiles for calling parties and may assign different tones to different calling parties. The service also offers a variety of call-control capabilities to subscribers, including the ability to select personalized time-of-day and special day messages, such as birthdays, and to define callers individually or callers belonging to groups.
In contrast with downloadable ringtones, which are stored on a user's handset, ringback tones reside on the network, allowing both mobile and wireline carriers to offer the service.
Additionally, because it is a network-based application, it offers sound quality superior to that available with ring tones that are downloaded directly to phones.
MiRingBack's low operating cost gives operators the potential to significantly increase ARPU (average revenue per user).
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