October 18, 2004

Carphone Warehouse to launch mobile content brand

UKHOMEPAGELOGOGIF.35.gif UK's biggest phone retailer Carphone Warehouse is next week launching its own mobile content brand, a move likely to have a significant impact in the market, according to Rafat Ali for MocoNews.

Play Mobile will market content under a number of sub-brands, including Play Top 10, Play Music and Play Tones.

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