October 10, 2004

Fox to promote Alien Vs Predator with mobile campaign

The long-awaited film that pits cult movie monsters Alien vs Predator is to be promoted via a mobile marketing campaign that will let people vote on who they think will win the contest.

Twentieth Century Fox's 'Alien Vs Predator' movie is due to appear in cinemas on October 22. The new campaign, created by Mobile 365, will see fans of the film able to download wallpapers and "alien" ringtones for the phone.

There will also be the chance to vote for who will win the battle by texting either "ALIEN" or "PRED" to a short code number. [ via Brand Republic ]

Click here for related stories on how the film industry has been promoting movies by mobile phones.

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