September 28, 2004
ZaptoPhone
Unwired Appeal announced the launch of ZaptoPhone, a mobile entertainment service designed to easily enable websites to offer their photos, graphics, sounds, and music files to cell phone users. Websites can begin using the service by simply following the instructions on zaptophone.com, reports Phonecontent.com.
"ZaptoPhone uses easy to implement Zaptags allow graphics, photos, sound, and music files to be sent directly from the site to virtually any cell phone in the USA."
"We were kicking around some ideas on how to help new independent bands promote their music as ringtones," recalled Stephen Nye, director of business development at Unwired Appeal, "when it quickly became apparent that managing such a diversity of files from a large number of bands just wasn't realistic. So we came up with the idea of simply letting the individual websites host and manage their own content and we developed Zaptags that are inserted in their web pages to identify their files and make them accessible to cell phones."
The ZaptoPhone service now supports audio/visual content in standard file formats (MP3, MID, GIF, and JPEG).
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