September 27, 2004
s()nic object ringtone collection launches during the "Ecoute" exhibition at the Centre Georges Pompidou
s()nic object, the music label dedicated solely to original mobile phone ringtones, launches its first collection during the exhibition Ecoute at the Centre Georges Pompidou in Paris, from 22 September 2004 to January 17 2005.
During the exhibition, sonic( )bject will display a mobile telephone in a glass case. This telephone will ring, randomly choosing its sound from the sonic( )bject collection. A diverse range of sounds (instrumental or non-musical, noise or pure vibrations, timbres or melodies …), these ringtones become true "sonic objects", which arrest and intrigue the public.
The collection can be found on the web site www.sonicobject.com, which contains over 200 original ringtones, created by 17 contemporary designers.
The ringtones of the collection can be bought for 3 euros (+2 SMS). After payment by sending an SMS, the ringtone is automatically downloaded to the mobile phone.
To cater to the multitude of technical formats, an artificial intelligence system, specially conceived and developed by sonic( )bject, chooses the best format for each ringtone and for each mobile phone model to achieve the best sound quality. The mobile phone must be compatible with "sampled sound" ringtones and the subscription of the user must allow WAP connections.
The authors of the ringtones are professional sound designers, sound artists, contemporary, classic or electro-acoustic composers from the worlds of jazz, electronica and vocal art. Each author conceived, composed and produced between 8 and 25 ringtones. They are Dominique Besson, Jean-Jacques Birgé, Roland Cahen, Brian Clevinger, Vincent Epplay, Alexandre Gherban, Pascale Labbé, Luc Martinez, Joachim Montessuis, papadad, Didier Petit, Hélène Sage, Antoine Schmitt, servovalve, Bernard Vitet, Wild Shores, Hervé Zénouda...
sonic( )bject was founded by Antoine Schmitt, artist and Adrian Johnson, entrepreneur. sonic( )bject is a music publisher that has chosen to put in place a streamlined platform, assuring maximum distribution of revenue to the artists. On-line purchasing, electronic payment, minimum operating costs, word-of-mouth marketing, sonic( )bject offers an alternative business model for the composers and for the public.
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