Ringtones Will Become an Even Bigger Business

Some say mobile ringtones have no future. Matthew Maier for Business 2.0 couldn't disagree more.

"And it's not just because ringtones have been one of the wireless industry's most successful data services. Consumers spent nearly $3.5 billion last year to download 30-second polyphonic renderings of popular songs.

However, the ringtone market already faces challenges that could hamstring its long-term prospects. While the wireless and music industries have been slow to react, each has finally realized the potential of mobile devices as music platforms and is gearing up to grab its piece of the pie.

[...] Moreover, just as Napster led to the creation of online music stores by exposing consumers to new ways of distributing and sampling music, applications that encourage the sharing of content for mobile devices can only create exciting new mobile data opportunities."

emily | 2:50 PM | News, Buzz |
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