August 28, 2004
Cool Ringtones Blog - a business blog
Cool Ringtones Blog which I've mentioned in Ringtonia before, is not like a initially thought, the blog of a teenager age who loves ringtones, but the business blog of Ringingphone.com, a provider of ringtones, wallpapers, online games...
Though the blog introduces Cindy Schmelky, 15, from Wayne, Penn with a picture and a quote "I love ringtones more than life", she's really just a figurehead for those articles as various members of the company's team write them, according to Ringingphone co-owner Bob Bentz.
This is the first time (to the best of my knowledge) that a ringtone company has created a blog and though it does somewhat bring to mind Dr. Pepper / 7 Up's infamous Raging Cow blog campaign - in that who's really blogging is misleading - the content is not all self-serving, but is mixed the with some interesting articles from this industry.
That a ringtone company has a blog is a great idea. But there is no need to mislead readers into thinking the blog is written by a 15 year-old, when it's not.
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