August 23, 2004
Virgin Mobile USA Sponsors 2004 MTV Video Music Awards
As part of its month-long "For the Love of Music" celebration, Virgin Mobile USA today announced that it is sponsoring one of the hottest music-focused events of the year -- the 2004 MTV Video Music Awards (VMAs), according to a company press release.
In partnership with MTV, the rehab van will be equipped with Virgin Mobile phones so "overindulgers" can connect with lost friends, call for a ride home in the wee hours of the morning or -- gasp -- get their "drunk dial" fix. The van, which will be parked outside clubs in South Beach Thursday through Saturday, will also be stocked with hangover remedies to help make the nights' events ... well, unforgettable.
To further share the love, Virgin Mobile will provide its customers with access to exclusive wireless voting for the Viewer's Choice Award.
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2004/08/005039.htm