August 10, 2004
Ringtone Market Now Worth US$2.5 billion
Research groups are estimating that the worldwide ringtone market is now worth at least US$2.5 billion, with some groups claiming that it's nearer US$3.5 billion, reports Digital-Lifestyles.info
The US market makes up just a tiny proportion of the US$2.5 billion figure, accounting for just US$140 million (€114 million) of ringtone sales – the bulk of the market is in Europe and Asia.
WAP, however, was an unexpected failure – adoption of the difficult to use, worse to implement internet browsing protocol has been extremely slow. Like teletext but slower and less interesting, figures from the Mobile Data Association indicate that 1.11 billion WAP pages were viewed during June 2004, up from 784 million in June 2003. The MDA estimate that the year total will be 13 billion for the year."
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