Will Ringtones Lead To Mobilized Apps?

David Haskin for Mobile Pipeline noticed that in in Cingular's latest quarterly financial report was this interesting nugget: The company more than doubled its revenue from wireless data compared to the same quarter a year ago. Most of that revenue growth was from consumer data like downloaded ringtones and text messaging. "But it makes me wonder if history is repeating itself in a way that portends rapid growth of mobilized applications for the enterprise."

[...] "Obviously, it would be silly for enterprises to pay for downloaded ringtones. But once users become used to even trivial cellular data applications such as ringtones, how long will it take before they start expecting, say, customer relationship management software on their mobile devices? My guess is: not long.

That's sort of thing happens when a technology has such obvious benefits that it employees are willing to pay for it themselves. So while a lot of enterprises are piloting mobilized apps and a few have deployed them widely, ringtones and text messaging might be the catalysts that lead to widespread mobilization of enterprise applications".

emily | 8:59 AM | News, Buzz |
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