How European Teenagers Spend their Allowance

French weekly L'Express, in a study on how European teenagers spend their allowance, says girls spend it on fashion, whereby boys buy video games, but both spend money on their cell phones (for calls and downloads).

TNS Media Intelligence reports that 62% of 11 to 19 year-olds have their own cell phone. compared to 53% in 2002 and they send an average of 60 SMS a month.

In magazines targeted to teenagers, 9 out of 10 advertisements are about selling logos and ringtones.

emily | 11:08 AM | Reports and Studies |
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