July 19, 2004
AirTel rolls out Ring Back Tone service
Sify reports that AirTel has launched today a Ring Back Tone service in India, which enables the caller to hear songs and other sound clips instead of the traditional switchboard ring tone, and said this value added service will be the next major revenue earner for the brand after SMS.
"AirTel is the first service provider in the country to offer the service, which will be marketed as Hello Tunes. It will be initially available in Delhi and Bangalore in English, Hindi, Telugu, Tamil, Punjabi and Kannad along with the latest songs from each of these languages.
The global market for ring back tone service is pegged at around 2.5 billion dollar.
AirTel has launched the service in association with Bharti Telesoft and Korea-based WiderThan.com, an affiliate of S K Telecom."
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