July 13, 2004
Mobile users drive ‘killer apps'
According to South Africa's IT WEb, in an interview with Shannon Wolfe, Alcatel's deputy director of marketing-communication:
"In Asia, the latest ‘killer application' is the personalised ring back tone (PRBT), which is the tone a caller hears while waiting for the phone to be answered and this can now be customised – much like with ringtones and at a similar cost – to the user's own taste.”
She says PRBT works on any network and with any content, so the user has the choice of any music, message or sound they wish to install on their phone.
“In Korea and Taiwan the service has taken off at an incredible pace, with some 3 000 to 4 000 new subscribers joining every day, and since the users effectively drive the sales for you, it is a genuine ‘killer app',” she says.
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