June 26, 2004

Orange secures Universal truetones

Orange has struck a deal with Universal Music to provide mobile users across Europe with access to 'truetones'- clips of original sound recordings that can be used as ringtones, according to e-consultancy.

"The deal with Universal Mobile, the mobile division of Universal Music International, is mooted as the first in a series of new projects between the two firms.

The countries covered by the truetone agreement include the UK, Portugal, Switzerland, Netherlands, Belgium, Denmark, France, Slovakia and Romania".

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