June 17, 2004
EMI to trial mobile service letting users share music
EMI will this summer become the first record label to launch a trial of mobile 'super-distribution', enabling consumers to forward tracks to other users legally, according to New Media Zero via Moco News
"The trial, with an unnamed major European mobile operator, will be the first serious attempt by the music industry to cash in on the viral potential of mobile.
Consumers will be able to send songs to their friends, who will be able to preview the track a set number of times to decide if they wish to buy it. A digital rights management (DRM) wrapper will cause the track to expire if not purchased within a set timeframe.
'EMI is committed to spreading the concept of super-distribution,' he said, 'allowing the peer-to-peer spreading of content legally."
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