Ringing off the hook

The Boston Globe doesn't care for ring back tones. Some people just don't get it.

"The Cell phone will soon sport another feature nobody needs: the customized "ring back." That's the sound a caller hears after dialing a number. What US callers hear is ringing, but in Asia they can hear tunes, sound effects, or jokes. This is considered progress, and the multimillion-dollar overseas marketing success has US companies considering it here."

emily | 8:38 AM | Ringback Tones |
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