Verizon Wireless Promotes Spanish-Language Song and Ring Tone Downloads

Verizon Wireless sponsored the just-ended 15-city U.S. tour of Spain's Alejandro Sanz in an integrated promotion that encouraged Verizon users to download Mr. Sanz's popular songs as ring tones and save his picture as wallpaper, according to Adage.

Time Warner's People en Espanol and AOL Latino promoted the Alejandro Sanz tour and ran ads. Both Mr. Sanz's tour and his new album are called No es lo mismo ("It's Not the Same"), a line that was woven into print and TV ads by Verizon Wireless' Hispanic agency, Interpublic Group of Cos.-backed GlobalHue. Spanish-language print ads featured pictures of Mr. Sanz on cellphones and copy such as "It's not the same without Verizon Wireless."

emily | 10:43 AM | News, Buzz |
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