June 9, 2004

Hispanics embrace wireless

latino.jpg The U.S. Hispanic population has embraced wireless, according to industry research and reported by Wireless Week.

AT&T Wireless is tapping into this expanding segment of wireless users with the introduction of iTodo Latino!, a host of Spanish-language Web sites available to m-mode subscribers.

"In February, Scarborough Research released a study that found that on average, wireless phone bills for Hispanics are more than 10 percent higher than the national average."

emily | 10:02 AM | Reports and Studies | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2004/06/004090.htm