May 31, 2004
Fast Phones Are Key to Mobile Music Growth
The industry's players are hoping next-generation handsets will spur ringtone purchases much like Apple's iTunes created the digital download market, reports Reuters.
"It's the same thing digital music faced," says Liz Brooks, senior VP of business development for buy.com. "We need to make the experience of purchasing ringtones a logical choice by making it easy and fun, but also within the value structure."
The new phones are intended to simplify menu navigation, speed up transactions and downloads, increase storage and improve audio and graphic quality.
Jeff Hallock, VP of consumer marketing with Sprint, says purchasing ringtones through handsets will continue to differ from buying them on the Internet. He says the experience is like using a vending machine".
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2004/05/003989.htm