May 7, 2004
Mobile music users prove unwilling to pay
The Mobile Metrics survey (mobile-metrics.com) is an ongoing study of US wireless users, carried out by Canadian consumer market research firm Advanis. One of the survey's goals is to track consumers' attitudes to content services on mobile devices, as the market develops over here, reports New Media Zero.
"The results are just coming back from the company's first quarter of field research, and one stand-out result is that hardly anyone will pay anything to download music.
- 55% of users said they wouldn't be prepared to pay anything to download music to their device.
-- 35% would pay less than $1 for that right
-- 10% are prepared to pay between $1 and $5 to download music.
I agree with Rafat Ali's comments on this survey in Moco News, he writes: "don't come to too many conclusions after reading this story: always, always, be wary of surveys which ask consumers whether they would be willing to pay...no one, in general, is willing to pay for anything".
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2004/05/003769.htm