Ringtone Download and Install Usability

A very informative article from PMN on how ringtone downloads fare by carrier.

"Scott Weiss from usable Products Company, evaluated handsets from three carriers: AT&T's Nokia 6800, T-Mobile's Motorola T720, and Verizon's LG VX400".

He explains the key methods for ringtone downloading and installing (WAP, J2ME and BREW), weighs their advantages and disadvantages and gives some figures:

"Ringtones are a huge revenue opportunity. According to The Economist, ringtone sales globally hit USD 3.5 billion last year (2003). In the US alone, USD 80 million of ringtones were sold. However, ringtone download and install usability varies from handset to handset and carrier to carrier".

emily | 7:26 PM | Reports and Studies |
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