Nokia releases mobile content study

Nokia releases a study conducted by NOP World which finds 'out and about' consumers will pay more for mobile content, reports InfoSync World.

"According to a global market study conducted for Nokia - based on interviews with people who are mobile phone users and have access to the Internet -mobile content services hold promising revenue potential, with study respondents willing to pay for such services 28% more than they pay for their current services today.

Current mobile content usage is dominated by downloading ringtones (used by 40% of the respondents), followed by icons/screen-savers (22%).

However, current mobile content services are perceived as being too expensive".

emily | 5:42 PM | Reports and Studies |
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