Ring Tones Spark Revenue for Wireless Operators

Who would have guessed that something as simple as ring tones would
drive wireless data revenue to the tune of about $3.5 billion a year
globally? The ring tone market has taken many by surprise, and
operators, not wanting to be left out in the cold, understand that they
have to design ways to handle those services, from launch to billing to
settlement.

John L. Guerra's above introduction in Billing World to ringtones, is followed by a ringtone purchase scenario and advice on how to set up a business plan and providing customer service

Reads like alot of good advice.

emily | 5:35 PM | Reports and Studies |
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