T-Mobile UK first European operator to launch a customised ring back service

T-Mobile UK claims to be the first European operator to launch a customised ring back service, via the use of Telsis Ocean platforms, according to CommsDealer.

"The operator's Caller Tunes service lets its customers replace the standard 'ring-ring' that their callers hear with a range of recorded music.

Customers may select from more than 100 different Caller Tunes songs ranging from contemporary and classic pop to film scores. They can make their choice either by browsing and pre-listening to the portfolio of Caller Tunes via their mobile phones or the T-Mobile website. Then, set-up of Caller Tunes is made easy by simply texting or calling the code of the song requested to 454545".

emily | 2:37 PM | Ringback Tones |
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