February 27, 2004

Patriotic Ringtones and Prime Minister Voice mail used in campaign

This summer, the national election campaign in the world's largest democracy is set to get an unprecedented technological dimension: an "e-campaign" by the ruling Hindu nationalist Bharatiya Janata Party (BJP), according to Reuters.

"The next time a phone rings in an Indian home, it could be a call from Prime Minister Atal Behari Vajpayee himself -- a recording -- listing his government's achievements and asking people to vote for the BJP to help build a strong India.

And ringtones that play nationalistic songs, party symbols and pictures of Vajpayee that can be used as logos on mobile phones and computer screensavers".

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