Cell Phone Rings Equal Bling Bling

Brilliant headline, by the way. In a series in Forbes on the business of hip-hop, a story on the newest hip-hop accessory for the urban set: a cell phone with rap-inspired ring tones.
And why do rap songs translate into good ringtones? The strong beats of rap translate well to the high-pitched tones of cell phones, according to the story. "Because of the very rhythmic nature of the music, it just serves itself very well in the form of ring tones," says Michael Gallelli, director of content acquisition at T-Mobile, the wireless arm of Deutsche Telekom.
For the hip-hop world, a cell phone is now just another way to give a shout-out to your favorite rapper. And the rappers are happy, too, since they're making money.

| 8:03 PM | Marketing |
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