February 3, 2004
Ringback tones an opportunity for musicians and mobile networks
Two good articles today on ring back tones based on Mobile business and entertainment company Netsize's forecasting:
-- Silicon.com reports that Netsize has forecasted that ring back tones will bring in as much as $1.5bn for European mobile operators and record labels by the end of next year, and predicts penetration of more than 20 per cent among subscribers during the same period.
-- According to Cellular News, after years of missing out on the revenue from mobile ringtones, the music industry is finally looking to cash-in on the latest craze in mobile personalisation - Ring Back Tones (also known as caller tunes).
"Because traditional polyphonic ringtones are synthesised 'covers' of popular hits - many music labels have been unable to capture the vast revenues generated by the ringtone craze. Because Ring Back Tones use the original master recording, the labels are now entitled to earn money on their artists' tracks".
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