Record label runs ring tones around wireless carriers

Walt Disney-owned a Hollywood Records has struck a deal with Xingtone, a digital content provider that delivers ring tones and pictures directly to cell phones without paying wireless carriers a cent, according to News.com.

"Under the deal, Xingtone takes care of online distribution of free ring tones and images of Hollywood Records artists The Polyphonic Spree, Hilary Duff and Josh Kelley, as part of the record label's marketing push to music fans that own cell phones.

Xingtone has become known in the industry for a $15 software application that lets people create ring tones on their PC, then delivers them directly to any cell phone with an Internet connection. Xingtone also works with wireless carriers. It has partnered with about a dozen companies to create online ring tone stores, where the song snippets sell for about a dollar each".

emily | 4:23 PM | Real Music |
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