January 20, 2004

Ringback Tones Getting Popular in China

Ringback tones are rapidly becoming popular in China, according to this story. Figures from Shanghai Mobile indicate that its rungback service has attracted about 5,000 users on a daily basis.

According to China Mobile, it has signed deals with six service providers, including Sina.com, Kongzhong.com and Tom.com, for the tone service.

Eighty-five per cent of the revenue from the service will be allocated to service providers while the remaining 15 per cent will go to China Mobile.

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