December 17, 2003
"Radio Colette" Ringtone
Trend sending boutique Colette, located on fashionable rue St Honoré, where Parisians and foreigners in-the-know go cool hunting - for an Pucci iPod case, Dinh Van's handcuff bracelets, a Daft Punk collector box or order their very own custom «Be a Bag» - can now buy a mobile card with an exclusive ringtone called "Radio Colette", in mono or polyphonic version, as well as 2 wallpaper color images of Colette's trademark Caperino and Peperone dogs for downloading as cell phone screen wallpaper.
The company behind this innovative idea is one of my favorites, Parisian based SeeMySMS, led by Alexandra de Waresquiel, who single handedly is raising the quality level of mobile content thanks to various projects with contemporary artists, authors and fashion designers.
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