November 21, 2003
CallTones, the new sound of making a phone call
Another article on ringback tones for the record, this time from TMCNet, written by Marc Samson from Hagemeyer Communications in Australia, who views the new service enthousiastically, even claiming that "CallTones will change the sound of telephony forever".
It's a great article, detailing the technology and how it works independently of the network's technology, over landlines, GSM, CDMA and 3G wireless networks, even over on VoIP solutions.
Samson gives some new examples of how entertainment companies and businesses could apply this technology:
-- Consider an event like a popular television shows where a new song comes out. People might be sitting waiting for the bus to come. There is a billboard across the street announcing the new single and an SMS code to select it as CallTones. The person just enters the SMS short code and instantly they have the new song as the CallTone. This could even be the same day the song is released.
-- Businesses can now use this technology for corporate branding and promotional activities - and yes they have a captive audience as the caller is waiting to have their call answered. The key point to remember is the call has NOT been answered. There are no phone charges occurring while the information is playing out.
A must read!
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