November 19, 2003
Time for the New Media Industry to Face the Music
The unregulated ringtones market is holding back growth of MMS, undermining consumer confidence and impacting on revenue streams says Fonedream. They call on the mobile content and music/film industries to work together to create consumer recognition of authorised, licensed products reports Mike Grenville on 160characters.org.
"In 2002 the global market for ringtones was estimated to be worth between $700 million and $1 billion, according to music industry sources.
However, if the music and film industries fail to work with content creators to deliver official mobile content, using digital rights management technology, then the market will be overrun by unauthorised products, affecting brand values as well as revenue streams for all parties, states Graham Baines, managing director of mobile content provider, Fonedream".
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