Atlantic To Release Albums on Wireless Card

The Atlantic Group, the parent company of Time Warner labels such as Atlantic, Nonesuch and Lava, has teamed with Fearless Entertainment to release a compilation album in the MultiMedia Card (MMC) format for mobile phones, reports Yahoo via Moco News.

"Marketing and distribution partner Fearless Entertainment has developed a compilation of hit music on an MMC featuring select Atlantic and Lava recording artists.

Copies of this promotional MMC will be distributed as a Gift With Purchase for consumers who buy a Nokia 3300 beginning November 4, 2003.

The Nokia 3300 comes with a removable MMC that can hold approximately an hour of digital quality music, in addition to a full keypad for simple text messaging and the features associated with normal wireless service -- like making a voice call.

The promotion will be supported with a multi-million dollar advertising and marketing campaign."

emily | 3:07 PM | Real Music |
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