Ringback tones coming to the US and Europe

Wired has a story on ringback tones.

Excerpts

"Mobile-phone operators in the United States and Europe are poised to start selling ring-back tones in hopes of replicating the feature's solid success in several Asian countries.

According to the Yankee Group, ring-back revenues in Korea in 2003 reached well over $100 million.

This is the fastest takeup of anything ever offered in wireless," commented Mark Winther, group vice president of worldwide telecommunications at IDC. Winther characterized the ring-back market as being bigger than straight ring tones in Korea.

At least one major ring-back operator in the United States and Europe will launch by the first quarter of next year, according to Brough Turner, chief technology officer at NMS Communications, whose Hearsay technology fuels the ring-back services".

emily | 1:23 PM | Ringback Tones |
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2003/10/002157.htm