October 22, 2003
Company shares in ringback tones profit
This is interesting, South Korea-based Orion Group - a diversified company with interests in confectionery, media, film, the dining businesses - and famous in China for its chocolate pies, is to begin offering value-added mobile services before the end of this year, according to Interfax.
Orion Group has made a deal with China Mobile "to launch a promotional campaign for the "Coloring Ring Back Tone" service, which can substitute songs, music, or other sounds for ordinary caller ring tones. When someone calls a mobile phone using the service, that caller will hear music instead of the usual ring tone.
Orion will print ads promoting the service on its packages of chocolate pies".
In essence this company is promoting ringback tones on one of it's products, and then sharing in the profits of the downloaded tones.
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