October 13, 2003

Pop Patriotism

Everyday nearly there is an article in the Indian press on how popular ringtones are and how they make a statement about how trendy, traditional or up on the latest Bollywood movies Hindis are. Today's article in the Indian Express goes much further, claiming ringtones, cellphone panels handbags and 'statement' tees are a new form of patriotism and show "new ways of declaring your love for the country".

"Filmi patriotic music has also taken off through mobile ringtones. In August alone, BPL mobile recorded more than 15,000 downloads of songs like Bharat Humko Jaan Se, Maa Tujhe Salaam and Ae Mere Watan Ke Logon. "

emily | 6:30 PM | News, Buzz | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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