October 7, 2003
Loudeye Signs Contract to Provide Wireless Music Content for Cellus USA
Following last week's post on Cellus USA's «MyCaller» ringback service, now available to US Mobile Operators, Loudeye announced it will be providing rich media music content to support Cellus USA's ringback services. cf Press Release today from Loudeye and Cellus USA.
The application known as ringbacks enables a wireless subscriber to select a rich media song or audio clip to play in between the time a user dials a phone number and when the party answers, replacing the standard ringing sound. This service can be provided to any subscriber, regardless of handset make and model.
Ringback tones have already generated significant interest from international wireless users, particularly in China, Malaysia and South Korea.
The Yankee Group estimated that ringback tones in South Korea alone generated wireless carriers approximately $91.4 million last year, a figure that is expected to grow in South Korea and quickly expand into the U.S. and European markets".
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