September 30, 2003
«ColorRing»
This article in TheFeature.com, picked up on Moco News is all about a new breed of venture-backed entrepreneurs who are building the future of mobility.
One of the companies mentioned which caught my eye is WiderThan.com, a Korean company that develops services and solutions for wireless Internet markets.
One of its services is a Ringback service, called "ColorRing," -- which became a fabulous success, initially launched by SK Telecom -- which enables subscribers to select or create a music piece (a pop song, a film music theme, or an entertainer's voice) or a short message that the caller will hear, instead of a ring signal, until the subscriber picks up.
Specific music pieces or messages can also be designated for specific callers. "ColorRing is a huge revenue generator for operators," says Jonathan Kim, WiderThan.com's vice president for global marketing.
Hear Hear! to the attention of my Swiss Editors who turned down a proposal for a ringback tone article, as Swiss operators don't have plans to launch such a service.
More on Rinbacks in Ringtonia's special category on this subject.
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