Shazam's SongMail promotes Sting single

Polydor Records UK is the first label to use Shazam's "SongMail" service, which enables subscribers to send friends a personalised text message attached to a song clip, to promote the new Sting single «Send Your Love», according to 10characters.org.

"It represents the first time a record label has used the ubiquity of mobile phones to distribute and promote an artist in this way," says Tim Porter, Shazam's U.K. marketing director. "It spreads a viral awareness of the track."

emily | 12:36 AM | Real Music |
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