Ring in the attitude

In India, with almost every hit film, a theme or popular number becomes a ringtone. This article from Mumbais Newsline, describes how seasoned cell phone users - usally young - look for variety compared to first-timers - usually their parents - who are often content with in-built ringtones.

"Priya Dalmia is a classic example. While the 23-year-old ad-film producer and her brother Pallav are constantly competing to download the hipper tones, their parents are content with in-built ones. But Priya sure has taken the trend one step further, by assigning different ringtones to her regular callers, ‘‘to recognise who's calling''.

This reminds me of one of my favorite stories of last year, What Your Ringtone Says About You.

emily | 10:03 AM | News, Buzz |
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