personal calls: new 'ringbacks' entertain your callers before you answer

There is really nothing in this article with regard to ringbacks that Ringtonia hasn't linked to before, but it's a good sign that media coverage is raising awareness to ringbacks which have hardly been introduced outside South Korea. Services were scheduled to launch end of August in China and Malaysia and in the U.S. and Europe later this year.

"Since the youth market is the target, there are natural marketing events around which this could be promoted - like back-to-school time and the holidays," says Demers. "The kind of penetration rates that have come out of SKT with this service launch has been very impressive - and we think it could take off here."

emily | 11:46 AM | Ringback Tones |
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