Mobile media firm banks on footballers' voicemails

Incite Holdings hopes that voicemails from football stars such as the recent Spurs signing, Bobby Zamora will entice fans to subscribe to its new (((on!))) service.

The mobile media specialist provides information on football team selections and tactics as well as messages from players and coaches. Fans subscribing to the Incite service received a message from Zamora only minutes after he had signed up to the club.

Incite has signed up more than 5,000 subscribers and is aiming for a total of 1.6m across 50 brands by 2006, according to The Guardian.

emily | 5:06 PM | Voice Tones |
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