August 11, 2003
classic text-message voting to song downloads important part of revenue of Pop Idol licensing
Pop Idol has plunged into the licensing and merchandising market with the same raw enthusiasm as one of the show's aspiring stars, according to The Guardian, with nearly 30% of its revenue comes from the merchandising and licensing of its show brands. The Idol brand will be the biggest TV licensed brand this Christmas," says Simon Spaulding, CEO of Fremantle Media Licensing Worldwide.
Amongst the merchanding offered, everything from makeup (including a hair gel), and a full range of clothing, to a songbook, a PlayStation 2 game, an electronic dance mat, a karaoke interactive recording studio and even a perfume). There will also be a whole swathe of interactive services using mobile phones, from classic text-message voting to song downloads.
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