August 8, 2003
Chunghwa announces personal ring-back tones
Chunghwa Telecom yesterday announced it will offer personalized ring-back tones, according to the China Post.
A ringback tone allows the mobile user to personalize the ringing sound that your caller hears when dialling your cell phone numbe. It's a feature for cell phones pionereed by SK Telecom, Korea's largest mobile operator, which has been a tremendous success.
A female office worker, for example, can record a ring-back tone saying she is not able to pick her kids up. Her children will get the message when calling her.
Besides recording their own ring-back tones, Chunghwa Telecom users can choose from a wide array of musical or verbal content available for download. The selections include some of today's most popular Chinese pop songs and sayings by famous real or fictional characters.
I really love this feature for cell phones, and have opened a special section on ringbacks in this blog, linking to everything I find on this subject. If anyone knows of any US or European companies planning on offering ring-back tones, please let me know.
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