Bollywood has more fun. Good night — sweet screams!

According to the India Tribune, a new Bollywood horror film, Cheeeeekhein, is being launched in a big way, with some novel promotional ideas:

-- Cheeeeekhein candies — "Just one bite will give you a fright".

-- The Khooni Gudiya, a doll which squirts blood from its mouth when you press its belly button.

-- "The Loudest Scream" contest held in different cities, tests your lungpower — scream loudly enough and become the proud owner of a life-size skeleton.

-- A music album, which has no songs but a compilation of eerie tunes and screams, a creaking door, a shrieking bell, a mewing cat is also available as -- you got -- downloadable ringtones.

emily | 6:38 PM | Ringtone «Firsts» |
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