Dizzee Rascal fans can download free mono and polyphonic ringtones

Dizzee Rascal, an 18 year old MC from east London released his first album, Boy In Da Corner, this week through XL Recordings and has launched his Website where fans can download free mono and polyphonic ringtones, icons and wallpaper.

Ringtone tie-ins to new album releases is definitely here to stay.

-- Recently, the new Ricky Martin album debuted in South Korea, on cellphones.

-- Warner Bros in April 2003, launched an opt-in marketing campaign by SMS, in advance of the release of Madonna's new album. Subscribers received an SMS and a downloadable sound clip.

"Ring tones are today's business and the downloads are tomorrow's business." -- Paul Vidich, executive vice president for business development for Warner Music Group. cf Ringtonia.

emily | 12:35 AM | Marketing |
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